The road reconstruction on Highway 99 and Main Street is scheduled to begin in April, and many local businesses are concerned about how the projected six-month project is going to affect them.
With that in mind, Cottage Grove’s Main Street Coordinator, Lexi Simpson, invited Sheri Stuart, Oregon Main Street Coordinator, to speak to local business owners about how to prepare for the construction.
Stuart presented a one-hour power point entitled “Managing the Streetscape Construction Process” with a group of about 10 attendees last Tuesday night (Feb. 19) at the Community Center. Her emphasis was that all affected businesses join to form a task force and come up with creative ways to promote their businesses in a cooperative manner that would benefit all of them.
Stuart shared some examples of how other small towns around the U.S. dealt with the dreaded construction period. In Durham, New Hampshire, tongue-in-cheek humor was used to give the top 10 reasons to shop in downtown, and the list was printed on t-shirts, posters and flyers. Another example was a “Where’s Waldo” promotion where downtown customers were invited to search store windows each week for a hidden character. One more was in Lansing, Michigan where a construction company donated 40 barrels and worked with area artists to paint the barrels. Shoppers voted for the favorite barrel and the artist won $500.For the complete article see the 02-27-2013 issue.
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